Packaging Design for Soumah Wines premium Yarra Valley Pinot Noir Sparkling.
For centuries the crescent moon has been a symbol of learning, creativity and change which is the foundation of the wine growers’ quest to learn and be better every season in their pursuit of perfection. It evokes a sense of natural harmony and alignment with the earth’s rhythms, emphasizing the wine’s connection to its terroir and the agricultural processes that produced it.
We were approached by Soumah Wines to create a design that aims to capture the mystical allure of winemaking under the moon’s guidance while conveying a sense of craftsmanship and tradition.